41 min

34 - Doug Wood, Advertising Lawyer #MediaSnack Meets

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From MadMen to Walled Gardens, what has been the role of an advertising lawyer and what best guidance do they give CMOs to navigate today's complex media landscape?

What will happen in the FBI investigations into US media practices?

How can we repair trust in the advertising ecosystem?

Who better to ask than the world's best ad lawyer, Mr. Doug Wood from Reed Smith in New York. A lawyer for four decades, Doug has also been General Counsel to the Association of National Advertisers (ANA) for the last 20 years.

In this wide-ranging interview, Doug shares his expertise and experience gained from having been in the rooms where major deals between marketers, agencies and publishers have been built.

We also discuss Doug's new techno-thriller novel 'Dark Data: Control, Alt, Delete'



Episode Links:

Doug Wood LinkedIn

Doug Wood Twitter

ReedSmith Twitter

ANA contract adoption research

'The Selfish Ledger' on YouTube

Dark Data: Control, Alt, Delete by Douglas J Wood

From MadMen to Walled Gardens, what has been the role of an advertising lawyer and what best guidance do they give CMOs to navigate today's complex media landscape?

What will happen in the FBI investigations into US media practices?

How can we repair trust in the advertising ecosystem?

Who better to ask than the world's best ad lawyer, Mr. Doug Wood from Reed Smith in New York. A lawyer for four decades, Doug has also been General Counsel to the Association of National Advertisers (ANA) for the last 20 years.

In this wide-ranging interview, Doug shares his expertise and experience gained from having been in the rooms where major deals between marketers, agencies and publishers have been built.

We also discuss Doug's new techno-thriller novel 'Dark Data: Control, Alt, Delete'



Episode Links:

Doug Wood LinkedIn

Doug Wood Twitter

ReedSmith Twitter

ANA contract adoption research

'The Selfish Ledger' on YouTube

Dark Data: Control, Alt, Delete by Douglas J Wood

41 min