From MadMen to Walled Gardens, what has been the role of an advertising lawyer and what best guidance do they give CMOs to navigate today's complex media landscape?
What will happen in the FBI investigations into US media practices?
How can we repair trust in the advertising ecosystem?
Who better to ask than the world's best ad lawyer, Mr. Doug Wood from Reed Smith in New York. A lawyer for four decades, Doug has also been General Counsel to the Association of National Advertisers (ANA) for the last 20 years.
In this wide-ranging interview, Doug shares his expertise and experience gained from having been in the rooms where major deals between marketers, agencies and publishers have been built.
We also discuss Doug's new techno-thriller novel 'Dark Data: Control, Alt, Delete'
Doug Wood LinkedIn
Doug Wood Twitter
ANA contract adoption research
'The Selfish Ledger' on YouTube
Dark Data: Control, Alt, Delete by Douglas J Wood