34. How we wrote the book part 2: process, tools, publishing, ads..‪.‬ Metacast: Behind the scenes

In this episode, we break down the process of how we wrote The Pragmatic Podcaster book, discuss how writing is similar to programming, talk about tools (Adobe InDesign, Kindle Create), describe the process of getting an e-book and a print version on Amazon, and muse about Google Ads that didn't generate any sales for us.
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Segments:
[02:38] How did the book start
[04:57] "Day 0 - Day 1 - Day 2" framework for creating software and podcasts
[08:00] The process
[12:14] ChatGPT for writing a book??
[13:36] Learnings from writing a book
[16:03] Writing out of coffee shops
[19:34] Walks full of guilt
[23:33] Book writing tools
[30:58] Tools for designing the cover
[33:12] Publishing the book on Amazon and Gumroad
[36:58] Selling the book with Google Ads
[42:18] Podcast recommendations
[50:45] Kid music recommendations & AI music


Show notes
- Make It Clear by Patrick Winston: https://amzn.to/3sPKRIz
- How To Speak by Patrick Winston: https://www.youtube.com/watch?v=Unzc731iCUY