15 min

34: Interview with Naomi Blackman of alder apparel Bold Brands: Technology and Innovation in Apparel eCommerce

    • Entrepreneurship

Join us as we chat with Naomi Blackman, co-founder of alder apparel, about what inspired the creation of the brand and how they're working towards changing what inclusivity means in the outdoor apparel industry. Founded in Toronto in 2019 by Naomi and National Geographic Explorer Mikayla Wujec, alder apparel was created after noticing a lack of stylish, versatile, well-fitting, and size-inclusive women’s apparel options for exploring the outdoors. Learn more about how they incorporated feedback from their customers to grow their product line, how they're trying to change the way women think about clothing size, the challenges of designing clothing for a wide range of body shapes and sizes, and more.

Join us as we chat with Naomi Blackman, co-founder of alder apparel, about what inspired the creation of the brand and how they're working towards changing what inclusivity means in the outdoor apparel industry. Founded in Toronto in 2019 by Naomi and National Geographic Explorer Mikayla Wujec, alder apparel was created after noticing a lack of stylish, versatile, well-fitting, and size-inclusive women’s apparel options for exploring the outdoors. Learn more about how they incorporated feedback from their customers to grow their product line, how they're trying to change the way women think about clothing size, the challenges of designing clothing for a wide range of body shapes and sizes, and more.

15 min