In this episode of Gathering The Kings Podcast, Chaz Wolfe is joined by Cody McKinley, a king dominating the construction business specializing in outdoor living and exterior design. Cody and Chaz discuss separating your service from everyone in your industry and pushing boundaries.
In this episode, we’ll explore starting organically, marketing yourself, going with your gut, and the role that superior customer service plays in reaching 7-figure success. Cody shares his years of experience in contracting and construction while advising listeners on where to best hone their focus. Tune in and start scaling your business today!
During this episode, you will learn about:
[1:50] Introduction to Cody and his business.
[4:30] How building a legacy keeps Cody pushing forward.
[6:01] How Cody started in restaurants and pivoted into construction.
[9:15] The importance of marketing in building a business.
[14:10] Why you need to be memorable.
[15:13] Bad decisions Cody’s made along the way.
[17:28] Cody’s decision-making process (or lack thereof).
[19:50] The importance of being real and authentic.
[21:26] What metrics to track to measure success.
[23:10] Networking with other business owners.
[23:26] What Cody would do if he lost everything.
[24:29] What business owners need to know right now.
(4:34) “At this point, I think I’m doing this for the family and the legacy… but also for the customer. “ - Cody McKinley
(4:34) “There’s a lot of bad contractors out there, and it’s our job to let the customer not have a bad experience.” -Cody McKinley.
(9:50) “That’s probably how most business owners started their business at some point. Let me do it myself, then friends and family, and that sort of grew,’ But the problem is that they stay there and never break the mold of more because they don't build a pipeline.” -Chaz Wolfe.
(10:30) “For any business, you need leads, and you need to know how to sell the job.” -Chaz Wolfe.
(14:41) “Give your customer knowledge because the more knowledge they have, the more comfortable they are. They recognize you, which means you’ve made the brand personable, and that’s the most important piece.” -Cody McKinley.
(24:50) “For anyone listening, you need to be good at sales, or you need to partner with someone good at sales. And if you partner with one, you have to make sure to listen to them.” -Cody McKinley.
https://www.bible.com (The Gospels) of the Holy Bible
https://www.amazon.com/Rich-Dad-Poor-Teach-Middle/dp/1543626610 (Rich Dad Poor Dad), by Robert Kiyosaki
Website: https://mckinleyconstructionmanagement.com/about-us/ (https://mckinleyconstructionmanagement.com/about-us/)
LinkedIn: https://www.linkedin.com/in/cody-mckinley-630b191b9/ (https://www.linkedin.com/in/cody-mckinley-630b191b9/)
Instagram: https://www.instagram.com/mckinleyconstructionmanagement/?hl=en (https://www.instagram.com/mckinleyconstructionmanagement/?hl=en)
Youtube: https://www.youtube.com/channel/UCPh_zKDj-G_c3LEQDwQF0ng (https://www.youtube.com/channel/UCPh_zKDj-G_c3LEQDwQF0ng)
TikTok: https://www.tiktok.com/discover/mcmtx_ (https://www.tiktok.com/discover/mcmtx_)
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