20 min
#35 - Big CRM Tech, big promises...but do they deliver? The State of CRM in BtoC
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- Marketing
Today, we are going to chat about the big promises big Martech makes to CRM marketers.
B2B companies are selling promises and those promises come directly from how they make money.
Big CRM promises stronger customer relationships, better personalization, and higher revenue and the road to these outcomes is generally automated personalization based on journeys.
But is this really delivering with CRM Marketers need?
Today, we are going to chat about the big promises big Martech makes to CRM marketers.
B2B companies are selling promises and those promises come directly from how they make money.
Big CRM promises stronger customer relationships, better personalization, and higher revenue and the road to these outcomes is generally automated personalization based on journeys.
But is this really delivering with CRM Marketers need?
20 min