35. Communicating value and outcomes at a private liberal arts school with Alyson Leas of University of Jamestown Filling Seats: The State of Enrollment Marketing in Higher Ed

In this episode, you’ll hear from Alyson Leas who is the Director of Admissions at University of Jamestown, a private Christian liberal arts university in Jamestown, North Dakota.
You'll hear:
The importance of being present and showcasing valueTheir unique approach to communicating outcomes that specifically appeals to parentsHow UJ markets to stealth students and enables them to easily find what they’re looking forWhy video is an essential part of their strategy_________________
Featured Case Studies ⤵️
1️⃣ Illinois College - private liberal arts college in IL
2️⃣ Wayne State College - small public in NE
3️⃣ Georgia Southern University - large public in GA

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