53 min

35: The Professional Approach To LinkedIn Ads (feat. AJ Wilcox‪)‬ Maze Marketing Podcast

    • Business

When we talk to people about LinkedIn ads, we usually hear objections such as:

“Do they really work?” (Yes)

“Aren’t they expensive?” (Cost per qualified lead can be low)

It is time to debunk these myths. LinkedIn have put a lot of work recently into their advertising platform. On this episode, we interview LinkedIn Ads expert AJ Wilcox. On the call AJ explained:


What ad format to run with 95% of the time
Whether to use single image or single video ads
Whether to write long or short copy ads
Why people go to LinkedIn, and how they respond to ads
How we now have engagement retargeting on LinkedIn :-) :-) :-)
Why the targeting options on LinkedIn are essential for B2B marketing
What customer lifetime value you need to run LinkedIn ads profitably
What kinds of offers work on LinkedIn (i.e. what to say in your LinkedIn ads)
How to get very senior people to respond to your ads
How long to run an offer before changing it
What is a reasonable testing budget for new LinkedIn advertisers
What’s the lowest budget you can spend to still see results
How to complement your paid LinkedIn efforts with organic networking
The breakdown between mobile and desktop impressions
The two biggest mistakes people make (i.e. how to avoid the ‘LinkedIn Stupidity Tax’)
How many ads to test at any time

AJ’s website: www.b2linked.com

AJ’s free LinkedIn ads checklist: www.b2linked.com/checklist

AJ’s course: The LinkedIn learning course on LinkedIn Advertising (free for LinkedIn premium members)

AJ’s podcast: The LinkedIn Ads Show Podcast

When we talk to people about LinkedIn ads, we usually hear objections such as:

“Do they really work?” (Yes)

“Aren’t they expensive?” (Cost per qualified lead can be low)

It is time to debunk these myths. LinkedIn have put a lot of work recently into their advertising platform. On this episode, we interview LinkedIn Ads expert AJ Wilcox. On the call AJ explained:


What ad format to run with 95% of the time
Whether to use single image or single video ads
Whether to write long or short copy ads
Why people go to LinkedIn, and how they respond to ads
How we now have engagement retargeting on LinkedIn :-) :-) :-)
Why the targeting options on LinkedIn are essential for B2B marketing
What customer lifetime value you need to run LinkedIn ads profitably
What kinds of offers work on LinkedIn (i.e. what to say in your LinkedIn ads)
How to get very senior people to respond to your ads
How long to run an offer before changing it
What is a reasonable testing budget for new LinkedIn advertisers
What’s the lowest budget you can spend to still see results
How to complement your paid LinkedIn efforts with organic networking
The breakdown between mobile and desktop impressions
The two biggest mistakes people make (i.e. how to avoid the ‘LinkedIn Stupidity Tax’)
How many ads to test at any time

AJ’s website: www.b2linked.com

AJ’s free LinkedIn ads checklist: www.b2linked.com/checklist

AJ’s course: The LinkedIn learning course on LinkedIn Advertising (free for LinkedIn premium members)

AJ’s podcast: The LinkedIn Ads Show Podcast

53 min

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