33 min
36. Growing online enrollment by focusing on student journeys with Sarah McMaster of Champlain College Online Filling Seats: The State of Enrollment Marketing in Higher Ed
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- Marketing
In this episode, you’ll hear from Sarah McMaster who is the Executive Director of Marketing and Enrollment Management at Champlain College Online.
You'll hear:
Similarities and differences in enrollment marketing strategy for online vs. on-campus programsHow they’re capturing prospect email addresses by providing valueAreas of improvement and recommendations for enrollment teamsSarah’s take on AI, ChatGPT, marketing ethics, and data privacy_________________
Featured Case Studies ⤵️
1️⃣ Illinois College - private liberal arts college in IL
2️⃣ Wayne State College - small public in NE
3️⃣ Georgia Southern University - large public in GA
🎓 Learn more about StudentBridge
💻 Schedule a meeting with our team
🔗 Be a guest + connect with a guest
In this episode, you’ll hear from Sarah McMaster who is the Executive Director of Marketing and Enrollment Management at Champlain College Online.
You'll hear:
Similarities and differences in enrollment marketing strategy for online vs. on-campus programsHow they’re capturing prospect email addresses by providing valueAreas of improvement and recommendations for enrollment teamsSarah’s take on AI, ChatGPT, marketing ethics, and data privacy_________________
Featured Case Studies ⤵️
1️⃣ Illinois College - private liberal arts college in IL
2️⃣ Wayne State College - small public in NE
3️⃣ Georgia Southern University - large public in GA
🎓 Learn more about StudentBridge
💻 Schedule a meeting with our team
🔗 Be a guest + connect with a guest
33 min