Welcome to 365 Day Social, the podcast that helps you create, automate and innovate when it comes to digital marketing. Join Faye Morgan, a specialist in social media, paid ads and Messenger bots, bringing every week helpful advice to get more confident, creative and productive in your business. It won’t always be just Faye, if you are curious about the day in the life of other business owners too, then listen along.
Free online marketing resources: https://365daysocial.com
How email marketing automation can help you sell more and give you back your time with John Lamphiere
This year is an important year to be focusing on growing your email list. John Lamphiere, Regional Vice President, EMEA and APAC at Active Campaign shares his tips on how you can use Active Campaign to help build a customer journey and create advocates for your business via email. Using Active Campaign to save time, automate and customise your content. Plus, are you leaving potential sales on the table? John explains how you can re-engage your audience to help generate more sales easily with his top tips.
Learning To Love Analytics with Mercer
Do you know your numbers? Are you measuring your results and where those sales are coming from? Or be honest, are you guessing just a little bit?! It's become increasingly difficult as business owners to know what marketing is working. It's time to spell that out with the help of Google Analytics. It need not be a daunting task to understand if you have Mercer's help. This podcast is for those who want to love analytics a little bit more.
Spring clean your social media with Miruna Dragomir |26
One size doesn’t fit all when it comes to creating your social media content and scheduling it. Miruna Dragomir, Head of Marketing at Planable, shares her steps to produce effective content in the most efficient way. Using Planable to save time and get more organised collaborating within a team. Plus, where are you wasting time on social media? I love Miruna’s tips to find out what processes are slowing you down.
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Jenny Proctor on marketing in a noisy world
Marketing in a noisy world can be a challenge for us all, and maybe more so if you are an introvert. In this episode, we talk about Jenny's own career path, how to understand your personality type, work in ways that suit you best, reframing how you think about marketing and feeling less icky about sales. Plus, we have a good natter about podcasting, how that has helped our businesses grow and how Jenny as a mentor to me gave me the confidence I needed when I changed careers.
Bob Regnerus on creating effective Facebook ads funnels
It’s no secret that Facebook ads are in for a ride this coming year. Bob and I discuss the impact of IOS 14 and what we can do to make the bumpy ride ahead a little more smooth. Plus, we talk about the importance of using video in ads, what they should look like and where best to place them in our funnels to help us succeed with ads. I loved this conversation about Facebook ads with Bob Regneurs, we went deep!
Lucy from Method Marketing on what makes a winning marketing strategy
Lucy explains the importance of a marketing strategy, drawing on her 10 years’ working both in-house and agency-side. In this episode, Lucy shares her top tips to create a winning strategy. Breaking down what that means, what it looks like with examples of goals and objectives to set. What we can realistically achieve as business owners in 2021. Plus, the challenges we both have with podcasting. If you haven’t put a marketing strategy in place yet, listen to this episode first.
Timely information for marketers
Faye Morgan has great guests and topics that help marketers keep up on what’s important in social media advertising.