37: We’ve Got To Meet Patients Where They Are, with Russell Cox, President and CEO, Norton Healthcare The Table with Renee DeSilva

Transcription:
Russ Cox 0:03
What we soon found out was that we were posting that on YouTube. Employees were watching it regularly. But what we also found out is it in a vacuum of information, they were forwarding the link to their family members and to other people. And it became a very good community communication as well. To the point we even had media watching it.
Gary Bisbee 0:22
That was Russell Cox, President and CEO of Norton Healthcare commenting on the benefit of his daily video for Norton caregivers, which quickly went viral in Louisville for their families, the Board of Directors, local media, and the Louisville community. I'm Gary Bisbee, and this is Fireside Chat. Russ is only the fifth CEO in Norton's history. We'll track Russ from his first job as a teacher and explore lessons learned that he uses to this day. All health systems have seen telehealth visits explode as has Norton. Russ provides a unique answer to the question of whether telehealth visits will recede along with COVID and which demographic will benefit from them and why? Let's listen.
Russ Cox 1:05
You look at folks who have mobility issues, immunosuppressed people that have transportation issues. I think our patients have always had the muscle to do telehealth they've just never had to flex it. And COVID made them flex it and made them actually say I've got this I can do it.
Gary Bisbee 1:20
Our conversation includes reference to the community dismay at canceling the Louisville institution, the Kentucky Derby, the importance to maintain needed surgeries and treatments in the face of a crisis like COVID, how Norton invested in its employees so that they could focus on Norton's patients, characteristics of a leader in a crisis, and the fundamental learning from COVID. I'm delighted to welcome Russ Cox to the microphone. Well, good afternoon, Russ and welcome.
Russ Cox 1:32
Thanks very glad to be here.
Gary Bisbee 1:55
We're always pleased to have you at the microphone. Most of us are generally familiar With Norton Healthcare, but probably not in as much detail as we'd like to be so could you please describe Norton Healthcare for us?
Russ Cox 2:08
Yeah, sure, Gary. We're in
The Table Podcast, hosted by Renee DeSilva, CEO of The Health Management Academy, amplifies real conversations about the healthcare issues that matter.

Renee DeSilva, a highly experienced professional in the healthcare industry for over two decades, is widely recognized as a sought-after speaker, moderator, panelist, and host. Her expertise is informed by The Health Management Academy's extensive portfolio of over 65 annual events, where she engages with C-Suite healthcare decision-makers and innovators. This exposure gives her a unique and valuable perspective on the industry's challenges and opportunities.

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