SHOW NOTES: https://bit.ly/39ZekT9
(Part 2) Collin Smith is a marketing leader at Fisher Investments, with an emphasis on employer branding and culture.
Prior to working in financial services, Collin worked at Cinder Block, a merchandise and marketing agency with clients like Green Day, Radiohead, the Killers, and Jay-Z.
This episode is particularly valuable for anyone who wants to build a world-class brand but doesn't know where to start. Collin provides the science to making fans into fanatics.