39. Balancing Brand and Performance w. Lindsay Rogers + Tristan Velasco Smarter Marketer

Three agency founders discuss how marketers should balance brand building v performance marketing. The value of creating a long-term marketing strategy and how to educate stakeholders on the role and relationship between longer-term and shorter-term marketing activities. As well as the importance of telling a story to effectively connect with your audience. Listen now.
Guest:
On the podcast this week we have Co-Founders of branding and content agency Chello; Lindsay Rogers (Managing Director) and Tristan Velasco (Creative Director). Founded in 2014, independent agency Chello has worked on award-winning creative projects for clients including Shopify, Uber Eats, My Muscle Chef, Mirvac, Qudos Bank, PWC, Volkswagen and the Australian Government. You can follow both Lindsay and Tristan on LinkedIn [https://www.linkedin.com/in/tristan-velasco-043bb016/] [https://www.linkedin.com/in/lindzrogers/] or visit the Chello website [https://www.chello.com.au/]. 
Find Us Online:
James Lawrence LinkedIn: https://www.linkedin.com/in/jameslawrenceoz/ 
Smarter Marketer Website: https://www.smartermarketer.com.au/ 
Rocket Agency Website: https://rocketagency.com.au/ 
Rocket Agency LinkedIn: https://www.linkedin.com/company/rocket-agency-pty-ltd/

Buy Smarter Marketer:
Hardcover: https://amzn.to/30O63kg 
Kindle: https://amzn.to/2ZqfCWm 

About the Podcast:
This is the definitive podcast for Australian marketers. Join Rocket Agency Co-Founder and best-selling author, James Lawrence in conversation with marketers, leaders, and thinkers about what it takes to be a smarter and more successful marketer.