39: Post Malone’s Country Pivot Is a Masterclass in Marketing

What can you learn about marketing from Post Malone? In today’s episode, Ali shares about Post, one of her favorite music artists, and his transition into the country music genre. Plus, she shares how his recent release strategy exemplifies some top marketing hacks for entrepreneurs.

Time-stamps:

Background on Post Malone (1:05)

Releasing three singles pre-release of the album

Power Hour Call (9:06)

Collaborating with huge names in the country genre (10:02)

Releasing a longer version of the album with more solo songs (14:41)

Applying lessons from Post Malone to your own offers (16:19)

Mentioned in This Episode:

Episode 36 Working With Influencers To Market Your Short-Term Rental: podcasts.apple.com/us/podcast/the-brand-market

Episode 20 Brand Analysis for Created Colorful: podcasts.apple.com/us/podcast/brand-analysis-for-created-colorful

Episode 10 Decoding Chobani’s Brand Strategy: podcasts.apple.com/us/podcast/the-brand-market

Episode 2 Taylor Swift Building A Billion-Dollar Brand Community: podcasts.apple.com/us/podcast/taylor-swift

Power Hour: Power Hour on Mondays at 1PM EST

Website: brandandmarket.co

Instagram: instagram.com/brandandmarket.co