40 min

390 - How Brock Johnson Gained 35K Followers Without Spending a Dime Stay Paid Podcast

    • Marketing

Brock Johnson is a 7-figure, 25-year-old entrepreneur who cohosts a top 10 business podcast, offers multiple social media courses, and helps thousands build their businesses with limited time and money. It seems like there is always something new to learn about Instagram and how to grow your following, and Brock selflessly shares tip after tip of pure gold, including: how he got 35,000 new followers in just 30 days, a crazy tip for repurposing content that is soooo good, and advice—shared here for the first time—that can get you viral status. 
Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. 
Connect | Resources 
Instagram and all social media platforms: @brock11johnson 
 
TIMESTAMPS 
0:00     Introduction 
1:45     Brock’s backstory 
4:20     Great strategy for recording content 
5:39     Repurposing content 
8:10     Attracting followers: Explorer Page, saves, shares 
10:05   Including a CTA: experiment 
14:24   2 key tips to get on the Explorer Page 
18:43   Long or short captions? 
20:35   How often should you post? 
21:33   Stories vs. Reels | Documentation vs. creation 
24:01   Instagram’s collaboration feature 
26:10   Instagram’s pin feature 
28:40   Ideas for hooks 
31:49   What’s the next big thing? 
33:12   Comparing the value of followers 
35:13   Brock’s favorite quote 
36:49   Brock’s words to live by 
36:49   Action Item 

Brock Johnson is a 7-figure, 25-year-old entrepreneur who cohosts a top 10 business podcast, offers multiple social media courses, and helps thousands build their businesses with limited time and money. It seems like there is always something new to learn about Instagram and how to grow your following, and Brock selflessly shares tip after tip of pure gold, including: how he got 35,000 new followers in just 30 days, a crazy tip for repurposing content that is soooo good, and advice—shared here for the first time—that can get you viral status. 
Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode. 
Connect | Resources 
Instagram and all social media platforms: @brock11johnson 
 
TIMESTAMPS 
0:00     Introduction 
1:45     Brock’s backstory 
4:20     Great strategy for recording content 
5:39     Repurposing content 
8:10     Attracting followers: Explorer Page, saves, shares 
10:05   Including a CTA: experiment 
14:24   2 key tips to get on the Explorer Page 
18:43   Long or short captions? 
20:35   How often should you post? 
21:33   Stories vs. Reels | Documentation vs. creation 
24:01   Instagram’s collaboration feature 
26:10   Instagram’s pin feature 
28:40   Ideas for hooks 
31:49   What’s the next big thing? 
33:12   Comparing the value of followers 
35:13   Brock’s favorite quote 
36:49   Brock’s words to live by 
36:49   Action Item 

40 min