3rd Party Cookie Depreciation Will Lead to Better Audience Targeting On the SPOT

In this episode, we talk about how audience targeting will come full circle as 3rd party cookies are phased out. But it’s not all doom and gloom; contextual targeting is more relevant, timely and provides a greater degree of specificity, whereas 3rd party cookies can get stale and lack context. Find out how machine learning can be your competitive advantage in identifying the partners that will deliver the audience you are in search of.