52 min
#4 Creative Directors at TBWA, Pizza 4P’s, Dentsu Redder and The Lab Saigon: Creativity is a virtue M.A.D.
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- Marketing
Creativity is “the use of imagination or original ideas to create something”. In advertising, it is what gives life to a product or a service, building that strong connection between brands and their target markets.In today’s episode of M.A.D, creative directors from different renowned organizations share their passion for the art of storytelling through the powerful campaigns they’ve led that created a huge impact not just to the brands, but to the society.A creative director himself, Tuan L...
Creativity is “the use of imagination or original ideas to create something”. In advertising, it is what gives life to a product or a service, building that strong connection between brands and their target markets.In today’s episode of M.A.D, creative directors from different renowned organizations share their passion for the art of storytelling through the powerful campaigns they’ve led that created a huge impact not just to the brands, but to the society.A creative director himself, Tuan L...
52 min