35 min
#4 Kristen Berman Behavioural Scientist and Founder of Irrational Labs Behind The Experience
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- Business
Have you ever considered behavioural science and economics as a resource for events and brand experiences? In this episode of ‘Behind The Experience’ we take a deep look at how human behaviour is affected by change with behavioural scientist Kristen Berman. Kristen spotlights how COVID-19 could provide your business with a new opportunity or solution and discusses how there are many answers to be found in observing human behaviour through digital and physical experiences.
“...the opportunity for companies and brands and people is to take advantage of what's happening right now. Which is we're all changing our environments.”
This is a part of our digital toolkit Sense Group is curating to help brands emerge from the crisis stronger than before. For more information and resources head to www.sensegroup.com.au
Learn more about Kristen Berman and Irrational Labs here:
https://irrationallabs.com/
Have you ever considered behavioural science and economics as a resource for events and brand experiences? In this episode of ‘Behind The Experience’ we take a deep look at how human behaviour is affected by change with behavioural scientist Kristen Berman. Kristen spotlights how COVID-19 could provide your business with a new opportunity or solution and discusses how there are many answers to be found in observing human behaviour through digital and physical experiences.
“...the opportunity for companies and brands and people is to take advantage of what's happening right now. Which is we're all changing our environments.”
This is a part of our digital toolkit Sense Group is curating to help brands emerge from the crisis stronger than before. For more information and resources head to www.sensegroup.com.au
Learn more about Kristen Berman and Irrational Labs here:
https://irrationallabs.com/
35 min