In this episode of PR Made Simple, PR expert Pippa Goulden dives into the must-know tips for small businesses looking to kickstart their PR.
Pippa walks us through everything you need to have in place before you start, from the importance of high-quality images to really knowing who your audience is.
She also shares practical, step-by-step advice on building a media list, looking at whether you need a press release, and boosting your confidence along the way. Whether you’re just starting out or looking to fine-tune your PR game, this episode is packed with helpful insights to get you moving in the right direction.
We're looking at:
- Starting your PR journey early is key for small businesses.
- Getting your backend ready
- The Importance of images for your PR
- Knowing your audience
- A PR strategy should always support your overall business goals.
- Getting in the right mindset
- Take time to learn new PR skills – it’s an investment in your success.
- Press release or not?
- How to build your media list
- Taking action
And once you've had a listen you can:
- Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR
- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here
- Work with me 1-2-1 in my brand new Kickstart: The PR Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.
- Or if you just want to hand it all over to me to do for you, I can do that too
Find out more at www.theprset.com and book a discovery call with me to chat more here or email me pippa@theprset.com
Information
- Show
- FrequencyUpdated Weekly
- PublishedOctober 1, 2024 at 4:00 AM UTC
- Length19 min
- Season1
- Episode4
- RatingExplicit