23 min

The 4 P's Framework For Creating Standout Quizzes with The Email Collection Creator Stories

    • Marketing

This week we're learning from Wendy and Linda from The Email Collection they've developed an ingenious method for building quizzes based on decades of experience doing in-person sales. They've taken the same methods that work for selling products face-to-face and turned them into a framework for creating quizzes that sell products and grow your list.

Listen in as they share the exact details of how this works.

Episode Transcript

Josh Haynam:
Hi everyone. I'm here with Wendy and Linda from the Email Collection. They not only have their own quiz that's been really successful, but they also help other people create quizzes that are equally successful, if not more. And I'm really excited to talk to them about the methods that they use in their own company as well as for other clients in order to create these quizzes that are just performing super well. So thanks for coming on today guys.

Wendy:
Yeah, thanks for having us. We're excited to be here.

Josh Haynam:
Yeah. So give us some background. How did you get started and how did you come across this idea of quizzes, what stood out to you about it and why do you like doing it?

Linda:
Honestly, I think I heard a podcast last summer. I was on a walk and it was something that really stood out to me. It was Chanti Zak, the quiz queen, and she's later become a mentor of mine. And so that was my initial finding out what a quiz is. And then Wendy and I talked about it. We loved the idea and we couldn't help ourselves, so we just dove in within a few days after we got the fire under ourselves, and we said, "Let's check this out and see what we can do." And so within probably 30 days, we had something live and we were launching it to our audience.

Josh Haynam:
Wow, that's amazing.

Wendy:
Yeah. And I come from the corporate world, so I was at Expedia for about 10 years, and there we play heavy on like gamification and giving customers feedback loops. So the quiz fits really well into engaging customers into your products and services in a really personal way. So like Linda mentioned, when we knew that it was something we wanted to do for our business from the get go, and we were so excited to dive in and get it done.

Josh Haynam:
Yeah. So what happened after that, you listened to Chanti, who's amazing and then what did you do next?

Linda:
So we decided to take Chanti's Grow With Quizzes course, and we designed our quiz based on personalities. I don't think I knew at the time that personalities were the best quiz you could possibly have for your business. But I did know that it was something that was really hot in pop culture. You know, the Integram was really popular last fall. And I come from a sales background. I was in pharmaceutical sales and they trained us heavily on personalities. So for me it was second nature to identify what personality somebody is, so I could speak to them in the way they know how to talk and learn. So it was a no brainer for us to dissect it and to find four different personalities to work with and then go from there to help these people find results and then eventually get introduced to our services so we can help them along the way.

Josh Haynam:
I really like that. That's fascinating. I have never actually had a job, so I don't know what they train people on, but it's very interesting how this ties into lots of traditional industries. So let's jump into that though, because a lot of struggle, and if I'm honest, it's still hard for me to think about coming up with personality types. When people ask on building quizzes, how did you come up with those for your own business and how do you help your clients come up with the personality types within their quizzes?

Linda:
So based on the trainings I've had, there is, you're either fast-paced or slow-paced, and y...

This week we're learning from Wendy and Linda from The Email Collection they've developed an ingenious method for building quizzes based on decades of experience doing in-person sales. They've taken the same methods that work for selling products face-to-face and turned them into a framework for creating quizzes that sell products and grow your list.

Listen in as they share the exact details of how this works.

Episode Transcript

Josh Haynam:
Hi everyone. I'm here with Wendy and Linda from the Email Collection. They not only have their own quiz that's been really successful, but they also help other people create quizzes that are equally successful, if not more. And I'm really excited to talk to them about the methods that they use in their own company as well as for other clients in order to create these quizzes that are just performing super well. So thanks for coming on today guys.

Wendy:
Yeah, thanks for having us. We're excited to be here.

Josh Haynam:
Yeah. So give us some background. How did you get started and how did you come across this idea of quizzes, what stood out to you about it and why do you like doing it?

Linda:
Honestly, I think I heard a podcast last summer. I was on a walk and it was something that really stood out to me. It was Chanti Zak, the quiz queen, and she's later become a mentor of mine. And so that was my initial finding out what a quiz is. And then Wendy and I talked about it. We loved the idea and we couldn't help ourselves, so we just dove in within a few days after we got the fire under ourselves, and we said, "Let's check this out and see what we can do." And so within probably 30 days, we had something live and we were launching it to our audience.

Josh Haynam:
Wow, that's amazing.

Wendy:
Yeah. And I come from the corporate world, so I was at Expedia for about 10 years, and there we play heavy on like gamification and giving customers feedback loops. So the quiz fits really well into engaging customers into your products and services in a really personal way. So like Linda mentioned, when we knew that it was something we wanted to do for our business from the get go, and we were so excited to dive in and get it done.

Josh Haynam:
Yeah. So what happened after that, you listened to Chanti, who's amazing and then what did you do next?

Linda:
So we decided to take Chanti's Grow With Quizzes course, and we designed our quiz based on personalities. I don't think I knew at the time that personalities were the best quiz you could possibly have for your business. But I did know that it was something that was really hot in pop culture. You know, the Integram was really popular last fall. And I come from a sales background. I was in pharmaceutical sales and they trained us heavily on personalities. So for me it was second nature to identify what personality somebody is, so I could speak to them in the way they know how to talk and learn. So it was a no brainer for us to dissect it and to find four different personalities to work with and then go from there to help these people find results and then eventually get introduced to our services so we can help them along the way.

Josh Haynam:
I really like that. That's fascinating. I have never actually had a job, so I don't know what they train people on, but it's very interesting how this ties into lots of traditional industries. So let's jump into that though, because a lot of struggle, and if I'm honest, it's still hard for me to think about coming up with personality types. When people ask on building quizzes, how did you come up with those for your own business and how do you help your clients come up with the personality types within their quizzes?

Linda:
So based on the trainings I've had, there is, you're either fast-paced or slow-paced, and y...

23 min

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