23 min

4: RTU: Content Marketing - Guest, David Beebe, Marriott Renegade Thinkers Unite: #2 Podcast for CMOs & B2B Marketers

The notion of having a large-scale content studio in-house would be radical for many brands but that’s just the opening scene for David Beebe who “set out to establish [Marriott] as the largest producer of travel lifestyle content.” A veteran of Hollywood, Beebe has turned Marriott into a content powerhouse by “not asking for permission all the time” and by focusing initially on “really premium storytelling.”

The notion of having a large-scale content studio in-house would be radical for many brands but that’s just the opening scene for David Beebe who “set out to establish [Marriott] as the largest producer of travel lifestyle content.” A veteran of Hollywood, Beebe has turned Marriott into a content powerhouse by “not asking for permission all the time” and by focusing initially on “really premium storytelling.”

23 min