28 min
#4 The expansion journey of Tony Chocolonely with Frits Snel US Expansion Series
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- Entrepreneurship
In today’s episode we dive into the market expansion of the well known chocolate brand Tony Chocolonely with their Chief of Markets, Frits Snel. Tony Chocolonely expanded to the US in 2015, starting in Portland Oregon. Fast forward to 2022 and you can now find Tony’s chocolate bars in all major retail stores across the US. In this episode Frits shares how they were able to succeed in the US market. Frits lived in New York himself during 2020 to oversee the US market expansion of Tony Chocolonely.
Frits Snel is the Chief of Markets at Tony’s Chocolonely - a Dutch impact company founded in 2005, which produces and sells chocolate. Tony’s Chocolonely is committed to eradicate all forms of illegal child labour and exploitation in the cocoa industry. Frits’ expertise lies in international markets, commercial strategies, fair prices, social impact and transparent product chains. Before becoming Chief of Markets, Frits headed Tony’s U.S. from 2020 to 2022.
www.tonyschocolonely.com
In today’s episode we dive into the market expansion of the well known chocolate brand Tony Chocolonely with their Chief of Markets, Frits Snel. Tony Chocolonely expanded to the US in 2015, starting in Portland Oregon. Fast forward to 2022 and you can now find Tony’s chocolate bars in all major retail stores across the US. In this episode Frits shares how they were able to succeed in the US market. Frits lived in New York himself during 2020 to oversee the US market expansion of Tony Chocolonely.
Frits Snel is the Chief of Markets at Tony’s Chocolonely - a Dutch impact company founded in 2005, which produces and sells chocolate. Tony’s Chocolonely is committed to eradicate all forms of illegal child labour and exploitation in the cocoa industry. Frits’ expertise lies in international markets, commercial strategies, fair prices, social impact and transparent product chains. Before becoming Chief of Markets, Frits headed Tony’s U.S. from 2020 to 2022.
www.tonyschocolonely.com
28 min