We talk to Seth Godin, who is a serial entrepreneur, author, and one of the world’s biggest experts on marketing.
Three big takeaways:
1) Start a blog. It’s a great creative medium. Everyone should engage in a creative medium as a long-term investment into their career and personal development.
2) All major industries become rebundled—that is, they become changed from the ground up— about every 10 to 20 years.
3) Marketing is about creating stories that spread and drive change.