28 min
#40: Understand Your Customers to Increase Conversions – Digital Marketing This Week Digital Marketing This Week - Analytics, Conversions, and Internet Marketing (DMTW)
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- Business
Conversions is a process. it’s all about split-testing - but split testing with a purpose that involves learning your customers' language. Following the Conversion Framework will help you decrease the "pain" involved from your user's perspective and increase the "pleasure" involved - ideas include decreasing distractions, creating congruency, and how to test for each of these various factors.
Conversions is a process. it’s all about split-testing - but split testing with a purpose that involves learning your customers' language. Following the Conversion Framework will help you decrease the "pain" involved from your user's perspective and increase the "pleasure" involved - ideas include decreasing distractions, creating congruency, and how to test for each of these various factors.
28 min