100 episodes
Beyond The Technique Podcast Kati Whitledge
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- Arts
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4.9 • 73 Ratings
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Welcome to the Beyond The Technique podcast with Kati Whitledge. We are here to provide salon owners and their teams with the most innovate business and marketing strategies. We believe it's what you do beyond the technical aspects of being behind the chair that will bring substantial success. Ultimately, Kati's mission is to bring the most forward-thinking industry professionals to the mic to share their insights in order to consistently grow and develop. We rise by lifting others!
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535: Smoothing Cash Flow Turbulence
535: Smoothing Cash Flow Turbulence
Celene Dupuis is back to share the challenges salon owners are facing with growing cash flow and reformatting their financials in hopes of earning profit. We dive into back bar expenses, marketing musts, and KPIs to focus on that heavily impact cash flow and profit. This is a fight to be sustainable and successful.
WATCH ON YOUTUBE: https://youtu.be/dsWOGKZ53VU
JOIN mya! joinmya.com
LET’S CONNECT!
BTT Instagram: https://www.instagram.com/beyondthetechnique
MYA Instagram: https://www.instagram.com/join_mya/
GLOBAL STYLIST SCHOLARSHIP: https://www.globalstylistscholarship.com/
FOLLOW CELENE & HER SALONS!
Website: https://www.revampsaloncompany.com/revamp-salon-company
Instagram: https://www.instagram.com/celenedupuis/ -
534: Hiring Experienced Stylists
Are you open and actively hiring stylists with previous experience? We have first time guest and industry expert, Mandy McCullough, here to share four points that will transform the way you seek new team members with experience. Share this with other owners you know!
WATCH ON YOUTUBE: https://youtu.be/bpkdXShVxXY
JOIN mya! joinmya.com
LET’S CONNECT!
BTT Instagram: https://www.instagram.com/beyondthetechnique
MYA Instagram: https://www.instagram.com/join_mya/
GLOBAL STYLIST SCHOLARSHIP: https://www.globalstylistscholarship.com/
FOLLOW FIX SALON
Website: https://www.fixsalonseattle.com/
Instagram: https://www.instagram.com/fixsalonseattle/ -
533: Effectively Managing People and Priorities
Business owners wear so many hats and this is especially true for the beauty industry. How the heck do you manage it all without losing your health and well-being? Today we have our founder and host, Kati Whitledge, here to share how she handles her life, four companies, over 30 team members, her family and her hobbies in the most effective ways possible.
WATCH ON YOUTUBE: https://youtu.be/cYnoUWmBu7A
JOIN mya! joinmya.com
Better Than Before Book
Asana: https://asana.com/
LET’S CONNECT!
BTT Instagram: https://www.instagram.com/beyondthetechnique
MYA Instagram: https://www.instagram.com/join_mya/
GLOBAL STYLIST SCHOLARSHIP: https://www.globalstylistscholarship.com/ -
532: Onboarding New Talent
Are you open and actively hiring stylists with previous experience? We have first time guest and industry expert, Mandy McCullough, here to share four points that will transform the way you seek new team members with experience. Share this with other owners you know!
WATCH ON YOUTUBE: https://youtu.be/bpkdXShVxXY
JOIN mya! joinmya.com
LET’S CONNECT!
BTT Instagram: https://www.instagram.com/beyondthetechnique
MYA Instagram: https://www.instagram.com/join_mya/
GLOBAL STYLIST SCHOLARSHIP: https://www.globalstylistscholarship.com/
FOLLOW FIX SALON
Website: https://www.fixsalonseattle.com/
Instagram: https://www.instagram.com/fixsalonseattle/
GLOBAL STYLIST SCHOLARSHIP: https://www.globalstylistscholarship.com/ -
531: Grow Your List to Grow Your Revenue!
Our founder and host, Kati Whitledge is back to share why it is critical for your brand to be intentionally focused on growing your email list. She will share stats that support why now is the right time to massively increase your marketing email frequency in order to grow your revenue. What are the KPIs to look at with email marketing and what should you be sending and to which audiences. Share this episode with your marketing team members!
WATCH ON YOUTUBE: https://youtu.be/WDlr1nXn5Eo
JOIN mya! joinmya.com
LET’S CONNECT!
BTT Instagram: https://www.instagram.com/beyondthetechnique
MYA Instagram: https://www.instagram.com/join_mya/ -
530: How to Know When It’s Time to Rebrand
If you’ve been wondering if it’s time to refresh or elevate your brand, this episode is for you! We have first time guest, Rebecca Farley here to share here infinite wisdom on creating a brand that stands the test of time.
WATCH ON YOUTUBE: https://youtu.be/4qUH0HZU26I
JOIN mya! joinmya.com
LET’S CONNECT!
BTT Instagram: https://www.instagram.com/beyondthetechnique
MYA Instagram: https://www.instagram.com/join_mya/
FOLLOW SUGAR BRANDED
Website: https://sugarbranded.com/
Instagram: https://www.instagram.com/sugarbranded/
Customer Reviews
Beyond the Technique
Love this podcast! Some many wonderful nuggets of wisdom and very thought provoking. Keep it up!!!
So Many Actionable Ideas
I have been listening to Beyond the Technique for years and love what this show offers!! Katie is always having relevant conversations about where the beauty industry is right in the moment and what we need to be thinking of to prepare for the future. Not only does she present the topic, but she gives actionable steps to take. I love the broad range of topics and look forward to listening every week!
Favorite podcast
This podcast is my favorite all time podcast. Kati’s voice is so soothing to listen to. Every topic she talks about with her guests are relevant topics. They are exactly what we want to hear and exactly what we need to hear. I do not do hair but I run a salon and finding salon oriented podcasts that dive into the business side of the salon, without being outdated in their approach. I cannot recommend this podcast enough!!