41. This Podcast Supports Gut Health: Food & Nutrition Content Marketing Deep Dive The Business of Wellness

Welcome, listeners! Today I’m diving into my bread and butter (so to speak), and talking about some trends on the rise in food & nutrition content marketing: What transparency means (and what it looks like); search terms & keywords on TikTok, Google, Reddit; what problems are on the rise from creators, “niche-ing down,” and “wellness-influencer” culture's impact on credibility & subject-matter expertise.
I’ve also got a quick  product marketing case study comparing the health claims of the ever-popular Olipop vs. KIND Snacks, and give my ONE fool-proof way to make sure you’re creating and purchasing food products that are actually tasty & nutritious.
This episode is for everyone, but especially YOU if you work in brand marketing, food & beverage, or consumer health & lifestyle media. 
Support the  on the side podcast by subscribing to the show; rating us 5-stars & leaving a review Follow me & share your questions, ideas, comments on the episode,  topic requests, or just say hi via instagram, tiktok and  twitter  Like what you’re listening to? You’ll LOVE this audiobook New business inquiries & guest ideas? Email me:  jaclyn@jaclynlondonrd.com