41. "Why You Need a Brand Management Plan" with Marie Miller

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In this episode…

Who is Marie Miller and whom does she serve? (1:29). 

What is a brand and what is brand voice? (2:49)

Why the questions your marketing expert asks you are important. (5:27).

Why consistency in everything about your branding is important. (7:11). 

Why does every business need a brand management plan and what having one does for brand consistency? (8:49). 

Your business is your baby and the brand management plan details how to take care of it. (12:45).

How often should we check our brand management plan to make sure it is being followed? (15:24). 

Where does business emergency management fit in all this? (17:04).

Social media is a form of free speech, but you can have a guide that communicates to your employees what they should and should not do when posting or commenting about your business that sets a standard for conduct. (19:46).

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