#42: 5 Secrets To Writing Copy That Gets The Right People To Click, Open, & Buy The Business Growth Show

Jennifer Hudye is a marketer, copywriter, entrepreneur, and the Founder and CEO of Conscious Copy & Co., one of the top copywriting companies in the digital marketing world where they help entrepreneurs communicate their vision and message in a way that inspires people to take action.  Today, she is going to share with us 5 secrets to writing copy that gets the right people to click, open, and buy.
Learn More Earn More Business Growth Podcast
Host: Brian Webb
Guests: Jennifer Hudye
Episode 42: 5 Secrets To Writing Copy That Gets The Right People To Click, Open, & Buy
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RESOURCES & HELPFUL LINKS
Whatbox Digital
Conscious Copy & Co.
Jennifer Hudye Website
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TRANSCRIPT 
Brian Webb:
Well, Jennifer, it's a pleasure to have you on the podcast. I've been thinking about this for quite some time, because we've been planning this for quite some time, as you know, but welcome to the show today.
Jennifer Hudye:
Thank you for having me.
Brian Webb:
So, I've already told the audience who you are and what you do and what you're about, but I'd love to hear you share your story a little bit. How did you go about becoming a copywriter and where did that all start for you?
Jennifer Hudye:
Yeah, I really stumbled into copywriting, to be honest. I was not a writer growing up. Didn't really enjoy writing.
Brian Webb:
Yeah?
Jennifer Hudye:
And I was partially dyslexic, so I can't spell, or anything like that, worth anything.
Brian Webb:
Really? Okay.
Jennifer Hudye:
Yeah. So it's funny, but when I was in college, I was determined to really come up with a business idea that I could turn into a business so that I could be full-time building a business at the end of college and tdhen full-time after college. And so I think it was a couple years in, I went to my first ever online marketing event. It was actually a Brendon Burchard event, so it was like personal development meets online marketing, and my world was blasted wide open with this world that I knew nothing about. And I saw so much possibility because I saw that I could really bootstrap a business with just an idea alone.
And so after attending the event, I was a group fitness instructor and personal trainer at the time, in college. And so I first decided to create an online program for millennial women, which were the women that were coming to my fitness classes every day, and started to take some of the processes that I was learning about the online marketing world and built my first ever online product, which I called the Strong Mind, Sexy Body Blueprint.
Brian Webb:
Okay.
Jennifer Hudye:
And when I launched it, I spent months and months on creating the best videos and logos and perfecting the course. And my marketing was a total afterthought. And I just figured, well, that's saying build it and they will come.
Brian Webb:
Right.
Jennifer Hudye:
So I created this course and then launched it and it was like crickets.
Brian Webb:
Wow.
Jennifer Hudye:
Nobody... Well, there was a couple sales that trickled in throughout the week, but my goal was to have 30 people in my first launch.
Brian Webb:
Sure. Yeah.
Jennifer Hudye:
And so after that happened, I was super bummed and I was at the point of thinking, well maybe I got to scrap the course, maybe it's the course, or maybe it's the logo.
Brian Webb:
Sure.
Jennifer Hudye:
And I actually, before doing that, I went on a walk and I found this podcast similar to this one, and the two hosts were talking, and they talked about this concept called direct response copywriting.
Brian Webb:
Yeah.
Jennifer Hudye:
Which I knew nothing about.
Brian Webb:
Okay.
Jennifer Hudye:
And one of the hosts said, if you want to build a business online, you need to master the art and science of copywriting, wh