37 min
#42 - The Truth About Making Competitive Content Sales Reps Love | Brock Everett, Shopify The Competitive Enablement Show
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- Business
Adam is joined by Brock Everett, Competitive Intelligence Ambassador at Shopify, to talk about building competitive content sales reps love based on his experience moving from a sales role to competitive intelligence.
Check out the brand new Compete Network to find the industry's best competitive content all in one place.
Don't forget to sign up for our weekly Coffee & Compete Newsletter for your weekly dose of the best competitive content in the business.
To subscribe, visit https://klue.com/newsletter
Host: Adam McQueen
Producer: Ben Ronald
Timestamps:
(02:44) - Why Brock made the move to CI from Sales
(05:09) - Why sales professionals make good CI professionals
(08:03) - Brock's biggest surprise after moving into CI
(11:01) - What's wrong with competitive content today
(16:05) - Handling objections in sales
(20:06) - Tackling battlecards
(25:29) - The power of a boomerang story
(29:39) - How Brock's perception of CI has changed since starting in his role
About Klue:
Klue provides a lens into your competitor’s world, continuously updating and connecting dots to help you win more business. It’s a new way to capture, manage, and communicate market insights from the web and across the company, in platforms you already use.
Host: Adam McQueen
Production: Grayson Ottenbreit
Check out past episodes and more great compete content like the Competitive Enablement Show, only on the Compete Network, powered by Klue.
About the Compete Network:
The Compete Network is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community.
Adam is joined by Brock Everett, Competitive Intelligence Ambassador at Shopify, to talk about building competitive content sales reps love based on his experience moving from a sales role to competitive intelligence.
Check out the brand new Compete Network to find the industry's best competitive content all in one place.
Don't forget to sign up for our weekly Coffee & Compete Newsletter for your weekly dose of the best competitive content in the business.
To subscribe, visit https://klue.com/newsletter
Host: Adam McQueen
Producer: Ben Ronald
Timestamps:
(02:44) - Why Brock made the move to CI from Sales
(05:09) - Why sales professionals make good CI professionals
(08:03) - Brock's biggest surprise after moving into CI
(11:01) - What's wrong with competitive content today
(16:05) - Handling objections in sales
(20:06) - Tackling battlecards
(25:29) - The power of a boomerang story
(29:39) - How Brock's perception of CI has changed since starting in his role
About Klue:
Klue provides a lens into your competitor’s world, continuously updating and connecting dots to help you win more business. It’s a new way to capture, manage, and communicate market insights from the web and across the company, in platforms you already use.
Host: Adam McQueen
Production: Grayson Ottenbreit
Check out past episodes and more great compete content like the Competitive Enablement Show, only on the Compete Network, powered by Klue.
About the Compete Network:
The Compete Network is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community.
37 min