The times, they are a-changin’.
In the old days, you might have gotten away with promoting the best feature of your product, making a transaction, and sending the customer on their merry way.
Try that today and you’ll go out of business.
Why don’t consumers care as much about the product as they used to?
FMF guest-host John Rougeux asks CEO of Drift and Entrepreneur-in-Residence at Harvard Business, David Cancel, what he thinks about the current SaaS market disruption. This #TakeoverTuesday explores effective branding, category design, and more.
John Rougeux is the founder of Flag & Frontier, a marketing consultancy that helps B2B startups stand out in crowded markets.
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