434: Here’s Why One ABM Team Turned Off Every Single Registration Wall On Their Site w/ Nick Panayi GTM Made Simple

Today, we’re continuing our series on enterprise ABM, where we're digging deep into what account-based marketing looks like in some really large, complex, distributed organizations. Over the course of the series, we've had some fantastic conversations with some really interesting sales and marketing leaders in these large organizations. So, today, we’re excited to welcome our guest, Nick Panayi from DXC Technology. Here’s what we talked about: Why you can’t solve ABM with a tool Why marketers need to be embedded with sales...just like journalists are embedded with troops in a war zone Why every marketing tactic can be tailored for ABM And why you might want to consider ungating your content