33 min
44. How does a global Superbrand tackle counterfeits? A conversation with Juliana Fuchs of PUMA – Special Guest Episode. The Greenshoots Intellectual Property Podcast
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- Business
In this episode Appleyard Lees partner, solicitor and trade mark attorney Chris Hoole, is joined by Juliana Fuchs, Counsel Brand Protection at PUMA.
Chris and Juliana discuss anti-counterfeiting measures, consumer misconceptions, and the potential consequences of buying and selling fake goods. They also take a closer look at PUMA’s recent successes in tackling counterfeit products.
If you have a question or issue you’d like our IP specialists to discuss on the podcast, tweet us @AppleyardLees, or email us, at ip@appleyardlees.com.
Appleyard Lees is a leading intellectual property firm recognised for its breadth of experience, long-standing client relationships, and outstanding client care.
For on-demand access to intellectual property insights to help you, your team or your business, subscribe to The Greenshoots Podcast by Appleyard Lees.
For more information on Appleyard Lees go to appleyardlees.com.
Follow us on Twitter @AppleyardLees.
Follow us on LinkedIn at Appleyard Lees IP LLP.
Music by: Dizaro - Aurora Borealis
In this episode Appleyard Lees partner, solicitor and trade mark attorney Chris Hoole, is joined by Juliana Fuchs, Counsel Brand Protection at PUMA.
Chris and Juliana discuss anti-counterfeiting measures, consumer misconceptions, and the potential consequences of buying and selling fake goods. They also take a closer look at PUMA’s recent successes in tackling counterfeit products.
If you have a question or issue you’d like our IP specialists to discuss on the podcast, tweet us @AppleyardLees, or email us, at ip@appleyardlees.com.
Appleyard Lees is a leading intellectual property firm recognised for its breadth of experience, long-standing client relationships, and outstanding client care.
For on-demand access to intellectual property insights to help you, your team or your business, subscribe to The Greenshoots Podcast by Appleyard Lees.
For more information on Appleyard Lees go to appleyardlees.com.
Follow us on Twitter @AppleyardLees.
Follow us on LinkedIn at Appleyard Lees IP LLP.
Music by: Dizaro - Aurora Borealis
33 min