31 min
#44 - The gap between privacy and personalization The State of CRM in BtoC
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- Marketing
Customers are concerned about data privacy.
It’s unclear whether or not a personalized experience is valuable enough for a customer to volunteer data and also unclear as to what consumers view as personalization.
A recent study has some interesting data on the topic and interesting interpretations of the results.
This week we discuss the study, and results, and offer our own interpretations.
Customers are concerned about data privacy.
It’s unclear whether or not a personalized experience is valuable enough for a customer to volunteer data and also unclear as to what consumers view as personalization.
A recent study has some interesting data on the topic and interesting interpretations of the results.
This week we discuss the study, and results, and offer our own interpretations.
31 min