44. Tri-Cities Influencer Podcast featuring Cameron Derrick Tri-Cities Influencer Podcast with Paul Casey

Brandon Anderson:
"The function of leadership is to produce more leaders, not more followers." Ralph Nader. I am Brandon Anderson and I'm a Tri-Cities influencer.
Paul Casey:
You use I-messages, not you-messages, but a you-message again puts us on the defensive and someone that's already aggressive, oh boy, that's just like bringing gasoline to the fire. It's going to make it a whole lot worse.
Speaker 3:
Raising the water level of leadership in the Tri-Cities of Eastern Washington, it's the Tri-Cities Influencer Podcast. Welcome to the TCI Podcast, where local leadership and self-leadership expert Paul Casey interviews local CEOs, entrepreneurs and non-profit executives, to hear how they lead themselves and their teams, so we can all benefit from their wisdom and experience. Here's your host, Paul Casey of Growing Forward Services, coaching and equipping individuals and teams to spark breakthrough success.
Paul Casey:
Thanks for joining me for today's episode with Cameron Derrick. He is the general manager of KNDU/KNDO in the Tri-Cities and Yakima. And a fun fact about Cameron, he said he traveled around the country before this job, training show horses. Oh yeah, oh yeah. Well, we'll dive in after checking in with our Tri-City Influencer sponsors.
Speaker 5:
The C12 Group is a national organization focused on spiritual and professional development of Christian CEOs and business owners. Members participate in professionally facilitated monthly meetings, during which 12 experienced Christian CEOs exchange ideas to solve business issues biblically. Additionally, members receive a 90 minute personal coaching session each month. Information is available from Tom Walther at (715) 459-9611 or online at c12easternwa.com.
Paul Casey:
Thank you for your support of leadership development in the Tri-Cities. Well, welcome Cameron. I was privileged to meet you, boy, it was probably about four years ago, I think. I was with the West Richland Chamber doing business development very part-time in my first year of being an entrepreneur. I needed a part time job and that fit in line with that, where I got to meet lots of businesses in town and I delivered a little gift I think, to you from the chamber and that's when we got to meet.
Cameron Derrick:
That's right. Yeah, exactly.
Paul Casey:
Well, tell us a little bit about you, so our Tri-City Influencers can get to know you. Maybe some of your past positions, maybe the horses and what sort of led up to you becoming a general manager?
Cameron Derrick:
Well, that's a good question. Well, born in Spokane, raised in Sandpoint, Idaho. My family grew up on a farm, my family had horses and like I said, we trained horses for a long time and what got me in the position I'm in now, is I love advertising. We would show horses back when I was a young man, we showed horses against some really big stables like Kohler Stables and Levi Strauss had a stable and some big time people who had horses. And I remember, advertising does make you bigger than you are, it helps promote yourself and so, that's how I got into advertising and that's how I kind of led my segue into...
Cameron Derrick:
I was in the radio for years, started in my first position and worked in radio and advertising and then I worked in LA, worked in Portland at KUPL big flagship station there, a big country station. And then I moved to Spokane, took a position in Spokane, KXLY Radio Group and the director of sales in radio and they had television. So I got inundated with TV and that's how it kind of led into TV. Then I was in the UG market for two years and then I moved back to the Tri-Cities. These folks called and said, "Hey, you want to get back up to Washington?" And I do, I like it here and I love it. In fact, the weather's perfect in the Tri-Cities.
Paul Casey:
Oh, yeah.
Cameron Derrick:
Much nicer than Spokane and I hope Spokane doesn't get mad at me for saying it, this is a local podcast, so.
Paul Casey:
Well,