22 min

45. Marketing To Multiple Personas | Growth Marketers Growth Marketers - Digital Marketing Experts

    • Marketing

In this episode Solomon and Taylor into the concept of 'Personas.' What is Persona? And what are the challenges that marketers go through when marketing to multiple personas? If you are selling to multiple personas, how do you evaluate that and adapt marketing strategy to accomplish your goals? All these questions and more on this podcast.

Key Takeaways

When you build your marketing plan, the first step is to identify your marketing persona. After that, you start looking at your buyers’ journey. A lot of times organizations look at the buyer’s journey and then try to apply personas and try to match them. This is the wrong way to go about it. So, first, map out the different personas. Also re-evaluate the market and what your personas might care about from time to time.

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What should we talk about next? Please let us know in the comments below!

In this episode Solomon and Taylor into the concept of 'Personas.' What is Persona? And what are the challenges that marketers go through when marketing to multiple personas? If you are selling to multiple personas, how do you evaluate that and adapt marketing strategy to accomplish your goals? All these questions and more on this podcast.

Key Takeaways

When you build your marketing plan, the first step is to identify your marketing persona. After that, you start looking at your buyers’ journey. A lot of times organizations look at the buyer’s journey and then try to apply personas and try to match them. This is the wrong way to go about it. So, first, map out the different personas. Also re-evaluate the market and what your personas might care about from time to time.

DID YOU ENJOY THIS EPISODE? Head over to iTunes to subscribe, rate, and leave us a review.

What should we talk about next? Please let us know in the comments below!

22 min

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