28 min

46 - And they're just data privileged NAIL.social Office Hours

    • Marketing

This Week in Paid - Delayed Gratification


It's important to understand the buying behavior of your customers - impulse vs research
What is the path to purchase? How long does it take to buy? What frequency?
Setting expectations to the client, your own mental state as a media buyer
Not focusing on the day to day minutiae


This Week in Organic- So You’ve Been Audited


Organic audit - last month of performance
Meeting with client to understand their goals, capabilities
Most important metrics AVG Engagement rate and avg value of posts
What platforms have most opportunities
Other competitors in the space, benchmark against them. Who is doing well and why. What are the best practices in the space


 Data Privilege


Hard to take advantage of FB’s AI and optimization
At least one purchase a day / ideally 7 per day (50 in a week)
People with large adspend are “data privileged”
Can’t afford to do testing and try new audiences
Not enough money for purchase, have to back up conversion to ATC or leads


 Rant Wheel


People not wearing masks
No CBO Roll Out on Facebook
Item Substitutions from Instacart

This Week in Paid - Delayed Gratification


It's important to understand the buying behavior of your customers - impulse vs research
What is the path to purchase? How long does it take to buy? What frequency?
Setting expectations to the client, your own mental state as a media buyer
Not focusing on the day to day minutiae


This Week in Organic- So You’ve Been Audited


Organic audit - last month of performance
Meeting with client to understand their goals, capabilities
Most important metrics AVG Engagement rate and avg value of posts
What platforms have most opportunities
Other competitors in the space, benchmark against them. Who is doing well and why. What are the best practices in the space


 Data Privilege


Hard to take advantage of FB’s AI and optimization
At least one purchase a day / ideally 7 per day (50 in a week)
People with large adspend are “data privileged”
Can’t afford to do testing and try new audiences
Not enough money for purchase, have to back up conversion to ATC or leads


 Rant Wheel


People not wearing masks
No CBO Roll Out on Facebook
Item Substitutions from Instacart

28 min