43 min

#46: Starting Your Influencer Marketing Traction: How Startups Start | NextView Ventures

    • Business

Today, Samantha Howe of Grove Collaborative shares her in-depth knowledge of a massive trend in marketing: working with influencers. You'll hear how to get started, approach influencer in your space, and measure impact. Jay and Samantha also rant against some of the less effective but common tactics permeating this approach to marketing.
Follow Samantha on Twitter: https://twitter.com/howesocial 
Follow Jay on Twitter: http://twitter.com/jayacunzo 
Check out the latest from NextView's refreshed brand, including the introduction to the Everyday Economy: http://nextview.vc/eetraction 
Here is NextView's pitch to founders: http://nextview.vc/pitchdecktraction 
Lastly, subscribe to get all of NextView's content at http://nextviewvc.com/blog 

Today, Samantha Howe of Grove Collaborative shares her in-depth knowledge of a massive trend in marketing: working with influencers. You'll hear how to get started, approach influencer in your space, and measure impact. Jay and Samantha also rant against some of the less effective but common tactics permeating this approach to marketing.
Follow Samantha on Twitter: https://twitter.com/howesocial 
Follow Jay on Twitter: http://twitter.com/jayacunzo 
Check out the latest from NextView's refreshed brand, including the introduction to the Everyday Economy: http://nextview.vc/eetraction 
Here is NextView's pitch to founders: http://nextview.vc/pitchdecktraction 
Lastly, subscribe to get all of NextView's content at http://nextviewvc.com/blog 

43 min

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