463 :: Expert Builder Panel Shares on Delivering Value First—And What Not To Do: Brent Hull, Matthew Schmidt, Bobby Krueger, Nathan Marsh, Jose Berlanga, and Dennis Casey

Episode 463 features the expert builder panel from the 6th Annual Sales Fundamentals Workshop held in April 2025 in Fort Worth. The panel features industry leaders Brent Hull of Hull Millwork, Matthew Schmidt of PulteGroup, Bobby Krueger of The Krueger Group and MAVREK Development, Nathan Marsh of V&M Development, Jose Berlanga of Tricon Homes, and Dennis Casey of Cassity Jones Lumber Co.

The panel discusses sales strategies, overcoming challenges in construction, and improving customer relationships in the industry. Special highlights include stories of persistence, the importance of knowing your product and customer, and practical tips on adding value without being pushy.

Don't miss the valuable insights and actionable advice from seasoned professionals.

00:55:: Meet the Panelists

02:40:: Sales Strategies and Challenges

04:32:: The Importance of Persistence and Referrals

07:37:: Understanding Builder Needs and Expectations

13:11:: Mentorship and Continuous Learning

15:27:: Proactive Customer Service and Relationship Building

21:13:: Supplier Loyalty and Switching Factors

32:11:: Conclusion and Upcoming Opportunities

At Bradley Hartmann & Company, we help construction teams improve sales, leadership, and communication by reducing miscommunication, strengthening teamwork, and bridging language gaps between English and Spanish speakers. To learn more about our product offerings, visit bradleyhartmannandco.com.

The Construction Leadership Podcast dives into essential leadership topics in construction, including strategy, emotional intelligence, communication skills, confidence, innovation, and effective decision-making. You'll also gain insights into delegation, cultural intelligence, goal setting, team building, employee engagement, and how to overcome common culture problems—whether you're leading a crew or managing an entire organization.

Have topic ideas or guest recommendations? Contact us at info@bradleyhartmannandco.com.

New podcasts are dropped every Tuesday and Thursday.

This episode is brought to you by The Construction Spanish Toolbox —the most practical way for construction teams to learn jobsite-ready Spanish in just minutes a day over 6 months.