36 min

47. Streaming Videos and ConnectedTV audience fragmentation with Gabriel Cohen Programmatic Digest's podcast

    • Marketing

We had a LinkedIn Live Series a couple of weeks ago where we live-streamed the podcast interview on the Host’s LinkedIn profile.
 
In the Sensei’s Corner this week, we had Gabriel Cohen from Magnite where we discussed ways Data-driven TV impacts audience strategy. We also touched on some of the reasoning as to why certain brands are being very hesitant on moving from Linear TV to TV streaming. Lastly, we took a deep dive into all things CTV; including how to measure its incrementality, fragmentation, and dealing with CTV Fraud.
 
Feel free to check the visual on YouTube as it is available now!
 
Connect with:
 
Gabriel Cohen: LinkedIn | Website
 
Programmatic Digest Podcast:  Website | YouTube | LinkedIn | Instagram
Helene Parker: Website | LinkedIn | Twitter

We had a LinkedIn Live Series a couple of weeks ago where we live-streamed the podcast interview on the Host’s LinkedIn profile.
 
In the Sensei’s Corner this week, we had Gabriel Cohen from Magnite where we discussed ways Data-driven TV impacts audience strategy. We also touched on some of the reasoning as to why certain brands are being very hesitant on moving from Linear TV to TV streaming. Lastly, we took a deep dive into all things CTV; including how to measure its incrementality, fragmentation, and dealing with CTV Fraud.
 
Feel free to check the visual on YouTube as it is available now!
 
Connect with:
 
Gabriel Cohen: LinkedIn | Website
 
Programmatic Digest Podcast:  Website | YouTube | LinkedIn | Instagram
Helene Parker: Website | LinkedIn | Twitter

36 min