37 min

#48: How should brands whose sales are being impacted by COVID-19 shift their marketing strategy? Featuring Rachel Tipograph (@racheltipograph), Founder & CEO of MikMak (@mikmaktv‪)‬ Do You Follow?: A Podcast on Social Media Marketing

    • Marketing

Our guest on this episode is Rachel Tipograph (@racheltipograph), the founder and CEO of MikMak (@mikmaktv), an enterprise marketing e-commerce platform that enables brands like L'Oréal and Bacardi to create thumb-stopping shopping experiences connected to hundreds of online retailers.
We discussed topics like:
What should brands and retailers do who are feeling the effects of COVID-19 on their sales? How can offline retailers quickly pivot to online shopping? Plus, we share some examples of social accounts that are standing out during this uncertain time, like:
@conbody @cossmarte @oliveandjune @madisonreed @dnice @wfhfits >> Do you have a social media or influencer marketing question for us? Email doyoufollowpodcast@gmail.com or DM @jdalfeen and @racheljosilver and we'll answer it (anonymously, if you'd like!) on a future episode.

Our guest on this episode is Rachel Tipograph (@racheltipograph), the founder and CEO of MikMak (@mikmaktv), an enterprise marketing e-commerce platform that enables brands like L'Oréal and Bacardi to create thumb-stopping shopping experiences connected to hundreds of online retailers.
We discussed topics like:
What should brands and retailers do who are feeling the effects of COVID-19 on their sales? How can offline retailers quickly pivot to online shopping? Plus, we share some examples of social accounts that are standing out during this uncertain time, like:
@conbody @cossmarte @oliveandjune @madisonreed @dnice @wfhfits >> Do you have a social media or influencer marketing question for us? Email doyoufollowpodcast@gmail.com or DM @jdalfeen and @racheljosilver and we'll answer it (anonymously, if you'd like!) on a future episode.

37 min