31 min

49. Kathleen Martinez, Martinez immigration — Break Out of The Box: Own Your Brand LawHer

    • Marketing

Kathleen Martinez has a distinct and bold style. Her very existence forces people to examine the stereotypes of what a successful female lawyer looks like. Blond hair, all pink branding, marketing almost exclusively on TikTok, smart as a whip, and here to win. Managing Attorney at Martinez Immigration, she struck out on her own when confronted with employers who diminished her capabilities and put her in a box.
Today, she shares the viral story of how she walked away from her sexist boss - and took the firm's clients with her when she left. We also discuss the importance of having a supportive community to encourage your dreams, and how social media is helping move the needle when it comes to transparency at firms across the nation.
What's in This Episode?

Who is Kathleen Martinez?

How her direct experience with sexism shaped her firm?

How technology leads to transparency, and ultimately, accountability.

Why Kathleen leaned into the all pink branding.

Why she brings women who are legal social influencers onto her team.

Kathleen Martinez has a distinct and bold style. Her very existence forces people to examine the stereotypes of what a successful female lawyer looks like. Blond hair, all pink branding, marketing almost exclusively on TikTok, smart as a whip, and here to win. Managing Attorney at Martinez Immigration, she struck out on her own when confronted with employers who diminished her capabilities and put her in a box.
Today, she shares the viral story of how she walked away from her sexist boss - and took the firm's clients with her when she left. We also discuss the importance of having a supportive community to encourage your dreams, and how social media is helping move the needle when it comes to transparency at firms across the nation.
What's in This Episode?

Who is Kathleen Martinez?

How her direct experience with sexism shaped her firm?

How technology leads to transparency, and ultimately, accountability.

Why Kathleen leaned into the all pink branding.

Why she brings women who are legal social influencers onto her team.

31 min