15 min
5 Business Foundations that Drive Your Marketing Strategy Marketing Shift
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- Marketing
Does your business have these 5 foundations up and running to effectively drive your marketing strategy? Before you even begin marketing your offers, these business foundations will ensure you're set up for as much success as possible.
In today's episode, Marketing Coach & Consultant Kelly Potts is revealing the 5 foundations every CEO should consider when mapping out a successful marketing plan. These five elements are crucial to your marketing and, when ignored, can have an impact on how your marketing efforts perform. This conversation also offers a quick exercise to help business owners better understand their target audience and how to market offers to them.
TIMESTAMPS:
0:01:51 "Business Foundation #1: Your Target Audience"
0:02:27 "Quick Exercise to Define & Understand Your Target Audience Segments through Demographics and Psychographics"
0:05:46 "Business Foundation #2: Your Offers"
0:07:06 "Market Research Questions to Leverage in Your Offers, Marketing and Messaging"
0:08:06 A free resource to help you map out your Omnipresent Content Plan! 👀
0:08:37 "Business Foundation #3: Creative Direction"
0:11:04 "Business Foundation #4: Systems"
0:11:08 A Taylor Swift Reference 😌
0:13:02 "Business Foundation #5: Goals"
LINKS:
26&thensome — Katie Pannell, my incredibly talented, funny, kind Creative Director
FindYourFreedomCo — Laura Lee, my kind, brilliant, generous photographer and the systems guru!
marketingshift.co/free — The Omnipresent Content Planner that'll have everyone saying, "She's everywhere!" about YOU!
@marketingshift — my Insta, if you wanna be IG besties 🫶🏼
---
Send in a voice message: https://podcasters.spotify.com/pod/show/marketingshift/message
Does your business have these 5 foundations up and running to effectively drive your marketing strategy? Before you even begin marketing your offers, these business foundations will ensure you're set up for as much success as possible.
In today's episode, Marketing Coach & Consultant Kelly Potts is revealing the 5 foundations every CEO should consider when mapping out a successful marketing plan. These five elements are crucial to your marketing and, when ignored, can have an impact on how your marketing efforts perform. This conversation also offers a quick exercise to help business owners better understand their target audience and how to market offers to them.
TIMESTAMPS:
0:01:51 "Business Foundation #1: Your Target Audience"
0:02:27 "Quick Exercise to Define & Understand Your Target Audience Segments through Demographics and Psychographics"
0:05:46 "Business Foundation #2: Your Offers"
0:07:06 "Market Research Questions to Leverage in Your Offers, Marketing and Messaging"
0:08:06 A free resource to help you map out your Omnipresent Content Plan! 👀
0:08:37 "Business Foundation #3: Creative Direction"
0:11:04 "Business Foundation #4: Systems"
0:11:08 A Taylor Swift Reference 😌
0:13:02 "Business Foundation #5: Goals"
LINKS:
26&thensome — Katie Pannell, my incredibly talented, funny, kind Creative Director
FindYourFreedomCo — Laura Lee, my kind, brilliant, generous photographer and the systems guru!
marketingshift.co/free — The Omnipresent Content Planner that'll have everyone saying, "She's everywhere!" about YOU!
@marketingshift — my Insta, if you wanna be IG besties 🫶🏼
---
Send in a voice message: https://podcasters.spotify.com/pod/show/marketingshift/message
15 min