Are you interested in knowing what the future holds for B2B demand agencies?
Tune in to Episode 5 of The B2B POD and indulge in the conversations of our host Radwa Hassa with the guest Anthony Riley and understand the fundamentals of maintaining a positive relationship with the clients.
Take this opportunity to learn more about various trends, news, and future prospects of demand agencies and their impact on the B2B industry.
In this Episode 5,
● We introduce you to our lovely host Radwa Hassan and our guest Anthony Riley
● Give you an overview of the future of Demand agencies
● Our guest shares his perception of old school agencies
In closing, we'd like to say thank you for tuning in to The B2B POD this week. We hope to see you for Episode 6.
Episode highlight -
[00:08] Radwa Hassan Introduces the guest Anthony Riley
[00:38] About Anthony
[03:22] Radwa asks Anthony about the disconnect of the consultant approach within an agency
[04:05] Anthony explains his perception of old school agencies
[04:43] Anthony explains about an intelligently integrated agency
[05:06] Anthony explains where the true value of an agency lies for a B2B marketer
[08:11] Radwa talks about the IT industry and their relationship with mature agencies
[08:26] Radwa talks about the transformation of agencies
[09:13] Radwa asks about the agencies in North America
[09:40] Anthony explains the differences between the matured marketers and what they expect out of their agencies
[11:01] Anthony speaks about the MX group’s relationship with its partner agencies
[13:49] Radwa explains how an agency should function
[15:20] Radwa talks about the rise of the new age B2B Marketeer
[15:39] Radwa asks about Ecommerce in the B2B space
[18:18] Radwa talks about the importance of humanizing the brand and having engagements with the clients
[20:45] Radwa asks about what is the high turnover in organizations
[21:08] Radwa asks about how the change in the client’s organization impacts the agencies environment
[21:23] Anthony explains how the change in the client’s organization impacts the agencies environment
[25:23] Anthony talks about the importance of trusting agencies
[27:40] Radwa asks Anthony about how the MX group functions as an integrated agency
[27:48] Anthony explains about the MX group functioning as an integrated agency
[28:22] Radwa asks Anthony to give three tips for the CEO of an agency
[28:31] Anthony shares his three tips for the CEO of an agency
[29:52] The End
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