"We don’t have a marketing strategy anymore. We moved away from classic marketing to sell products a few years ago. For us, communication is it’s own impact category.“
– Felix Hallwachs
In this episode Sina interviewed Felix Hallwachs, director of Little Sun. Little sun is a social business that produces Portable solar lamps and is now a global project that has changed over two million lives through the awesome power of the sun.
In this interview, Felix, who was involved in the company from the very beginning, shares the story of little sun, how they started and how they developed their structure to run a global business. He shares why they decided to be a social business instead of a NGO, and some practical insights to find and get support from impact investors, something that has been a key aspect of their development.
More than 1 billion people live without access to electricity, and little sun is helping to reduce that. They have a really interesting Impact business model, whis of course Felix talks about it in this interview. Please enjoy!