27 min
#5 - How B2C CRM practices will evolve over the next 5 years? - feat. Richard Jones, CMO Cheetah digital The State of CRM in BtoC
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- Marketing
In this episode with Richard Jones, CMO at Cheetah Digital, we cover a lot of ground about CRM.
Establishing where it actually starts and ends, we also chat on balancing business needs and customer-centricity.
The evolution of loyalty programs and their impact on customer journeys, but most of all, we also talked about how the 1st party and 0 party data are the most valuable asset for marketers to be successful in the years to come!
In this episode with Richard Jones, CMO at Cheetah Digital, we cover a lot of ground about CRM.
Establishing where it actually starts and ends, we also chat on balancing business needs and customer-centricity.
The evolution of loyalty programs and their impact on customer journeys, but most of all, we also talked about how the 1st party and 0 party data are the most valuable asset for marketers to be successful in the years to come!
27 min