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"If it's construction and you like it. Go for it. Don't be funneled into something because you think you should." - Ronda Shrewsbury Weybright Ronda is the President and Owner of RealAmerica Development LLC. (http://realamericallc.com) She has worked in the real estate industry since 1988 and founded RealAmerica in 1995 for the purpose of developing and constructing apartment housing through the use of Low-Income Housing Tax Credits. Building on that experience, Ronda expanded into other real estate development including market rate apartments, self-storage, business office, and mixed-use developments as high-quality opportunities presented themselves. She is a principal in all of the company-owned partnerships and oversees the senior management team and the strategic direction of each of the company’s divisions, including Development, Design, Construction, and Property Management. She is a graduate of Indiana University School of Business with a BS in Finance/Real Estate and serves on the Boards of the Indiana Affordable Housing Council (IAHC), OneZone (formerly Fishers Chamber of Commerce), and Fairbanks Hospital. She is an active member of the Young Presidents’ Organization (YPO/WPO), holds an active Indiana Principal Brokers License and participates in numerous philanthropic activities in the community. 2:35 Story of Ronda's start as an entrepreneur 4:27 Ronda and Gary's first jobs impact on their future endeavors 6:51 How Ronda realized her passion was affordable housing 9:50 How she built her career in affordable housing 11:38 How Ronda escaped poverty 14:55 Who was Ronda's model for success 18:54 Ronda's rise in the low income housing business 21:41 The challenges of getting to 100% ownership - thriving as a young woman with no money in the heavily male dominated construction industry 26:30 Developing the confidence needed to thrive as a young woman in a male dominated industry 29:20 Values that have assisted Ronda in developing a quality reputation 30:30 How Ronda measures success and growth 34:30 How to master delegating and prioritizing 39:58 How Ronda differentiates her business 41:23 Surviving and thriving in the recession 45:23 How to attract the best people - find passion for what you do and promote from within 48:05 Ronda's core values and building culture 56:00 Advice for startup entrepreneurs today 57:28 Advice for young women entrepreneurs 58:15 Quinton's True Takeaways