28 min
#5 True Purpose of Content — Why Are You Making Content? Shoot the SHFT
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- Marketing
Meat science meets content, they fall in love, and their baby becomes a category leader in the food equipment industry.
On this one, we tackle content, and what its true purpose is.
Branding tactic?Marketing tactic?Or should it be on its own?
We discuss this and go into detail with two very real examples:
The first goes into how content helped a client go from $3M annual recurring revenue (ARR) to $30M+.
The second tells you how only a tiny bit of the right content very quickly created a 5-figure-deal conversation for another client.
How do you see content?
Episode Outline:00:50: Content is more than promotion? 06:40: Is educational content the way to go?11:11: Where content has the most impact13:20: Should we really rebrand content?15:00: How content helped a client blow up18:44: Smokehouses, slicing meat, and content26:15: Content, very practically
About your hosts:Hosts Jason Vana and Stephane Egger are on a mission to remove uncertainty in your business so you can grow predictably and profitably. They combine and leverage their knowledge in brand and content strategy to help startups and big businesses alike reach their lofty goals!
Jason Vana spent 20 years developing brand, content, and marketing strategies that turned unknown businesses into worldwide, category-dominating brands. He founded SHFT in order to make those strategies accessible to more businesses.
Stephane Egger (or Steph) moved from Switzerland to the US in 2019 and shortly after joined forces with Jason at SHFT. With a background in Branding, Human science, and Marketing and Communications, he brings versatility in positioning international and local brands for lasting growth.
Connect with us:LinkedIn:
https://www.linkedin.com/in/jasonvana/
https://www.linkedin.com/in/stephaneegger/
Twitter:
https://twitter.com/jasonvana/
https://twitter.com/stephegger/
Youtube: https://www.youtube.com/@shftagency
Website: https://www.shft.agency/
Meat science meets content, they fall in love, and their baby becomes a category leader in the food equipment industry.
On this one, we tackle content, and what its true purpose is.
Branding tactic?Marketing tactic?Or should it be on its own?
We discuss this and go into detail with two very real examples:
The first goes into how content helped a client go from $3M annual recurring revenue (ARR) to $30M+.
The second tells you how only a tiny bit of the right content very quickly created a 5-figure-deal conversation for another client.
How do you see content?
Episode Outline:00:50: Content is more than promotion? 06:40: Is educational content the way to go?11:11: Where content has the most impact13:20: Should we really rebrand content?15:00: How content helped a client blow up18:44: Smokehouses, slicing meat, and content26:15: Content, very practically
About your hosts:Hosts Jason Vana and Stephane Egger are on a mission to remove uncertainty in your business so you can grow predictably and profitably. They combine and leverage their knowledge in brand and content strategy to help startups and big businesses alike reach their lofty goals!
Jason Vana spent 20 years developing brand, content, and marketing strategies that turned unknown businesses into worldwide, category-dominating brands. He founded SHFT in order to make those strategies accessible to more businesses.
Stephane Egger (or Steph) moved from Switzerland to the US in 2019 and shortly after joined forces with Jason at SHFT. With a background in Branding, Human science, and Marketing and Communications, he brings versatility in positioning international and local brands for lasting growth.
Connect with us:LinkedIn:
https://www.linkedin.com/in/jasonvana/
https://www.linkedin.com/in/stephaneegger/
Twitter:
https://twitter.com/jasonvana/
https://twitter.com/stephegger/
Youtube: https://www.youtube.com/@shftagency
Website: https://www.shft.agency/
28 min