48 min
#5 Validate value with Virtual Brands with Raphael Nerz & Yves Terrier, Co-Founders Innohack Europe's B2B SaaS Sales Podcast
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- Entrepreneurship
3' Why Yves & Raphael are obsessed about customer centricity
7' Why gathering evidence along the way is key to succeed for iterative product development
11' How they design experiments to test assumptions and hypotheses of their clients
16' How they make pivoting as cheap as possible 21' When Virtual Brands with thought-up products make a lot of sense
25' Why inviting a bunch of people to your innovation laboratory is a completely different ballgame
29' Why spending a little money upfront is great value-for-money to "bet on the right horse"
34' How product validation and B2B sales are in some ways very similar
39' Why "keeping it up" on learning is crucial to get maximum value from market validation
44' Why sales is an essential part of product development
3' Why Yves & Raphael are obsessed about customer centricity
7' Why gathering evidence along the way is key to succeed for iterative product development
11' How they design experiments to test assumptions and hypotheses of their clients
16' How they make pivoting as cheap as possible 21' When Virtual Brands with thought-up products make a lot of sense
25' Why inviting a bunch of people to your innovation laboratory is a completely different ballgame
29' Why spending a little money upfront is great value-for-money to "bet on the right horse"
34' How product validation and B2B sales are in some ways very similar
39' Why "keeping it up" on learning is crucial to get maximum value from market validation
44' Why sales is an essential part of product development
48 min