5 Ways to Build Your EDU Brand through Podcasting The Jeff Bradbury Show

In this episode of the Jeff Bradbury Show, Jeff welcomes podcaster Matt Passey on the program to dissect how you can Build Your EDU Brand through Podcasting.

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5 Ways To Grow Your Brand Through Podcasting
 

Podcasts as a content creation/dissemination tool
Podcasting is a way to deliver content through audio/videoInterviewing other people
Recapping old blog posts
Do what type of content is best for youLong Form vs Short Form
Series vs Season
Solo vs Multiple Hosts
Podcasting as a way to raise your authority
Find your audience and talk to them
Podcasting as a networking tool 
Provide a platform for others to share their passions and expertise
Podcasting as a community/audience building tool
Build your brand by building your audience
Create quality and unique content in a space that nobody else is creating it
Think of your audience as your community
Don’t build an audience … build a relationship
Podcasting as a revenue generation tool 
Your not monetizing a podcast … your monetizing your audience
If you want to build a podcast that you can monetize … it should be looked at as a job
Figure out where you are going to make your money from and use your podcast to get you there


Recommended Podcasting Applications

Quick and SimpleVoice Recorder App (every phone has one)
Garageband
iMovie / Movie Maker App
Keynote / PowerPoint
Mobile FriendlySquadcast
Ringr
Backpack (Formerly Bossjock Studio)
AVR Studio Pro
Studio / ProfessionalAdobe Audition (audio)
Final Cut Pro X (video)


Recommended Equipment

Quick and SimpleATR 2100 (USB/XLR)
Samsung Q2U (USB/XLR)
Mobile FriendlyZoom H6
Mix Pre 6
Blue Raspberry
Studio / ProfessionalRE20 Broadcast Announcer Microphone
RE320 Broadcast Announcer Microphone
Heil PL2T Boom Arm
RODECaster Pro
Gator Frameworks Stand
On-Stage DS7200B Adjustable Desktop Microphone Stand


About Our Guest: Mathew Passy
Podcast Producer/Consultant at ThePodcastConsultant.com, helping individuals, brands, and small businesses develop, launch, produce, and promote their podcasts. Clients of Mathew have 30 million podcast downloads and growing. You can also tap into Mathew’s expertise through http://auditmypodcast.com, a comprehensive review of your podcast to ensure nothing is preventing you from succeeding....