37 min

Let’s Talk About Tampax Brought to you by...

    • Business

How do you advertise a product that's taboo? When Tampax became the first commercially-produced tampon in 1933, no one wanted to talk about menstruation. So the company embraced education as advertising. It’s a strategy that grew from door-to-door sales campaigns to middle school sex ed classes across the country today. But what does it mean when corporations lead the conversation about menstruation?

And for more information about menstruators: https://www.plannedparenthood.org/learn/health-and-wellness/menstruation

Subscribe to the Insider Today newsletter: https://bit.ly/insidertoday

How do you advertise a product that's taboo? When Tampax became the first commercially-produced tampon in 1933, no one wanted to talk about menstruation. So the company embraced education as advertising. It’s a strategy that grew from door-to-door sales campaigns to middle school sex ed classes across the country today. But what does it mean when corporations lead the conversation about menstruation?

And for more information about menstruators: https://www.plannedparenthood.org/learn/health-and-wellness/menstruation

Subscribe to the Insider Today newsletter: https://bit.ly/insidertoday

37 min

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