This audio article discusses the launch, USP's and positioning of Walmart Plus versus Amazon Prime.
Despite launching a full fifteen years after Amazon Prime, the two giant brands offer customers incredibly similar benefits, focused mainly on unlimited delivery of online grocery orders.
With over 5,000 Walmart stores throughout North America, Walmart claims to offer unprecedented value and the "ultimate life hack" for US consumers.
Listen to the article to understand the key differences between the two programmes and whether the $21 price difference will be enough to drive customers to Walmart Plus, given the extraordinary popularity of Amazon as the "first mover" in this intensely competitive business.
1) Plus or Prime